MIA | Mercato Internazionale Audiovisivo - Roma, Italy  x  IIM  |  14-18th October 2024

Immersive

The Institute of Immersive Media (IIM) is a not-for-profit alliance of state-of-the-art studios & tech heavyweights committed to pushing the boundaries of virtual production, XR & immersive media.

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MIA / Roma 16th OCT 2024

PANELS

MIA / Talks
16 October, 2024 10:00am
Cinema Barberini – Sala 3

In light of the current and future impact of Artificial Intelligence on the audiovisual sector, this special session, hosted by Creative Europe Desk Italy MEDIA in collaboration with MIA, will delve into the transformative role of AI across the production chain and examine the implications of the recent AI Act.

Speakers:
Christina Caspers-Roemer | Co-Founder IIM (Germany)
Radek Wegrzyn | Co-Founder and CEO, Magical Realist (Germany)
Dariusz Jabloński | President, European Producers Club (Poland)
Miki Mistrati | Executive Producer, Snowman Productions (Denmark)
Ariens Damsi | Producer & CEO, Eliofilm (Italy)

WORKSHOPS

Innovation for Creative Industries / Talks
16 October, 2024
5:30pmCinema Barberini – Sala 1

Get the most out of your VP production, from initial brief to the shoot. With focus on plate based virtual production the masterclass will give practical advice for independent film professionals on how to include VP in a production from small to large budgets. All the little things that make the show run smoother.

Host:
Mikael Windelin | Visual Effects & Virtual Production Producer (Denmark)

Nils Pauwels | Founder, Immersive Productions; Co-Founder, Institute of Immersive Media (Netherlands)

Panels

Innovation for Creative Industries / Talks
16 October, 2024 12:00pm

Cinema Barberini – Sala 3

An in-depth look at how approaching virtual production from a filmmaker’s perspective allowed us to bring the vision of legendary director Roland Emmerich to life in Those About to Die. This panel will explore the innovations that made this possible and how these advancements can be applied to support a wider range of budgets and productions across the industry.

Speakers:
Neil Graham | Executive Producer, Dimension & DNEG 360 (UK)
Max Rocchetti | Filmmaker, Virtual Production Supervisor (Italy)

Moderator:
Nils Pauwels | Founder, Immersive Productions; Co-Founder, Institute of Immersive Media (Netherlands)

Looking Back
IIM - 2024 Cannes
next partners

CANNES NEXT x IIM 2024

PANELS

The Next Summit 2024 was an executive-level event curated by the Cannes Next team & IIM. Produced in collaboration with exclusive partners, the Summit is not just an event — it’s an immersive week dedicated to showcasing the hottest innovations currently shaping the film and entertainment business.

WORKSHOPS

Immerse yourself in engaging, medium-length Workshops designed to captivate participants around specific topics or themes. From promotional debates to skill enhancement, training, think tanks, and more — these sessions ensure meaningful interactions for every Cannes participant.

VIRTUAL 
PRODUCTION

Thanks for joining us at the Cannes Next Innovation Studio with a full Virtual Production Stage. We had great workshops, hands on demos about the future of film in this unique venue at the heart of the Marché du Film 2024.
workshops + discussion
and much more.
see Last Year's schedule
REGISTER Interest 2025
60+

speakers

9

days

17+

Workshops

You IN?

Let us know if you are attending any of our events in 2024/25, are interested in sponsoring or talking at one of our events. Get in touch below.
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